It also purchased entire content companies, Gimlet Media in 2019 and The Ringer in 2020, for slightly less than $200M, according to company filings. Spotify may have paid Joe Rogan 200m to exclusively distribute his popular podcast, more than twice the original rumoured amount, according to The New York Times. Its strategy eventually centered around becoming the biggest player in podcasting, like creating buzzy new programs on Spotify Originals. Spotify executives came to view Joe Rogan as that transformative personality, and after an intense courtship, Spotify announced a licensing agreement to exclusively host the JRE in May 2020 (its stock soared 17% the week the deal was announced).Īiming to find a business that's more profitable than music hosting (it pays two-thirds of every dollar to rights holders), Spotify also tested out video back in 2015, but nothing came of it.
Looking to "further challenge Apple and Google, it wanted a superstar podcaster, much as Howard Stern helped put satellite radio on the map in 2006," per the NYT report. Rogan supposedly pulls in 200M monthly listeners while Youngs spotify page. The thinking: Already a juggernaut in music streaming, Spotify was looking for a catalyst to propel its platform to the next level. Joe Rogan doesnt need to do these things if hes just hanging out with his. According to the New York Times, the more than $200M contract at the streaming giant covered three and a half years of exclusivity, and despite recent backlash over vaccine misinformation, racism and other problematic themes, The Joe Rogan Experience still remains Spotify's biggest podcast in more than 90 countries. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.How much did Spotify (NYSE: SPOT) shell out for podcast star Joe Rogan? Reports first suggested the deal was valued at $100M, but it now appears to be worth at least double that. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go.
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Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Spotify's deal to secure exclusive rights to The Joe Rogan Experience was worth at least 200 million, according to two people familiar with the 2020 transaction Spotify had paid more for the show. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Sign up to get unlimited songs and podcasts with occasional ads. The Joe Rogan Experience is Spotifys biggest podcast in the U.S. He has also been published in print for Macworld, including cover stories. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. According to a new report, Joe Rogan’s deal with Spotify was worth 200 million, double the amount originally reported.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more.
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